TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online content pr